As Vice President of Operations for Wendover Resorts, I oversee all marketing and sales initiatives.

I direct and collaborate Internet and Web marketing through executive teams. Listed below are some examples of the campaigns.

Wendover Resorts Social Media[FEB 2017].pptx

I spearheaded the design of a new website in 2014, which resulted in a 11% increase in online reservations or $400,000 per year in hotel revenue from 2014 to 2017.

In 2016, I designed and organized the development of a new loyalty rewards program “OneClub.” This program consolidated our independent property’s rewards programs into one. Currently, the database has over 400,000 customers actively participating in the program. Listed below is an example of the program.

one club brochure outside

one club brochure inside

Direct mail has proven to be Wendover Resorts most effective marketing channel. Employing a tiered and mass mailing program, with cycle scheduling based on special events and calendar dates, approximately 55,000 pieces are sent on a monthly basis. Listed below is an example of the direct mail campaign that I designed and managed.

Mailer Inside 8_17

Mailer Outside 8_17